Job titles and responsibilities vary widely, but people in the healthcare profession have one thing in common: They don’t have any time to waste.
So we don’t waste their time. We have assembled a carefully selected group of manufacturers of non-competing but complementary products, such as orthopedic equipment and supplies. By tailoring sales calls to a wider range of customer needs, we can capture more than our fair share of attention and time. In addition, our broad-based approach and established relationships enable us produce results in multiple healthcare segments.
Healthcare Marketing and Sales Plans
We develop marketing and sales plans for our product lines. When we call on dealers and healthcare professionals, we don’t just sell a product, we provide post-sale education on product features and benefits. We conduct comprehensive product seminars, in-services, clinics and sales calls to build demand for new and current products. In addition, we work regional and national trade shows as the liaison between our manufacturers and key dealers.
Healthstar Sales Force
Our field sales force has seven independent sales associates in the Midwest. As a result, they are offered ongoing product training, sales planning and skills development sessions at our headquarters. Company President Barry Petrigala regularly works with each salesperson in the field. Our Chicago-area headquarters staff facilitates communication with manufacturers and dealers – as well as generating sales reports to show purchasing patterns, sales opportunities and successes to the sales team.
We represent medical manufacturers in the following markets: